Workshop: How to Turn Your Creative Idea Into A Global Operation
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, gourmet ice cream sandwich company from their barely drive-able postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 & Zagat 30 Under 30, as well as being featured in many national publications and TV shows including Food Network’s Chopped and King of Cones, and Andy Cohen Live. The company has become one of the leading innovative small dessert businesses, growing significantly to include 4 trucks and 2 storefronts in LA, 2 trucks and one cart in NYC, 2 trucks in Austin, and 2 trucks in Dallas, Texas. Moreover, consumers can now find Coolhaus’ pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in 4,000+ gourmet grocery stores nationally, including Whole Foods and Sprouts, and larger retailers like Kroger and Safeway.
Today Natasha works as the CEO of Coolhaus, creating new product opportunities, building new relationships and innovating ideas that keep Coolhaus on top of it's game as zealous expansion continues.
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