Chris Laughter

Workshop: What, Where, When and Why of Brand Video Campaigns

As a young lad, I navigated a split family upbringing in Houston, TX and am lucky to have received much insight from the interesting personalities within about the many importances that life holds. In to my early twenties, I spent most of my time submerged in the vortex that is skateboarding, perfecting flip tricks and ruining my joints with the best of friends. Between semester attendances to multiple colleges for numerous degree paths in an attempt to follow what i was told to be the responsible thing to do, I played in punk rock bands to keep myself creatively challenged with the intent to experience as much of the country as possible. Upon graduation, the stars aligned and I made a phone call to a friend in Los Angeles that opened up an opportunity to ditch the comfort zone of lone star suburbia and head west to personally uncharted territory. 

With a very loose game plan and checklist that consisted of "call this guy that works on this tv show" and "bring an air mattress" I have somehow managed to navigate my way through many titles such as part time band try-er outer, apple store nerd, music video multiple hat wearer, “the video guy" at a web media agency, owner/manager of a film/photo stage, event videographer, and most recently and longest running as a creator of commercial, branded, and documentary content. After almost a decade of testing waters, I am now the full time creative director at my company Snackhaus (www.snackhaus.com), where I get to create awesome commercial campaigns with really great people, customers included. Since 2012, we have been fortunate to work with brands like Behr Paint, Scion A/V, Minecraft, Amazon Web Services, intel, General Mills (CAN), Huf, Vans, and adidas Originals.

I am blessed to live and work in a city so abundant with interesting stories and I couldn't be more thankful for the cards dealt thus far. Although I thoroughly enjoy my home in Silverlake, I enjoy getting out and seeing what the rest of the world has to offer and have made it a mission to stay out of Los Angeles equally as much as I am in it. There is much to see and experience on this planet of ours, between all things beautiful and horrific.

Twitter: @chris_laughter

Instagram: @chrislaughter